Sarah Coventry Artwork valuations, appraisals and auction estimates

Sarah Coventry Jewelry (1949 - 1984) Sarah Coventry Jewelry is named after the granddaughter of Lyman K. Stuart, the founder of the company. Read the full biography

Sarah Coventry Jewelry (1949 - 1984) Sarah Coventry Jewelry is named after the granddaughter of Lyman K. Stuart, the founder of the company. Founded in 1949, thousands of women and some men were recruited to sell jewelry at jewelry parties at Sarah Coventry's home. It is recognized as the oldest direct selling jewelry company in the world. They did not design their own jewelry but used other manufacturers to produce it. Most of the manufacturing occurred in the state of Rhode Island. In the mid-1980s a subsidiary of Playboy Enterprises. Inc (the publishers of Playboy magazine) owned the company, as it was planning to diversify. He later sold the company in the 1990s. However, the sale of Sarah Coventry jewelry was handled years later by new owners and was distributed by representatives via catalogs, the Internet, home shopping networks, and other means. The company has since gone out of business.