Giorgetto Giugiaro Biography
Giorgetto Giugiaro (Garessio, 7 August 1938) is an Italian designer and entrepreneur. Giugiaro was born into a family of artists. His great-grandfather Paolo, his grandfather Luigi and his father Mario are painters, frescoers of churches and palaces and musicians. His youthful years were formative for him in both the figurative and creative fields. At 14 he moved to Turin to follow fine arts courses alternating with technical design studies. At seventeen he entered the Fiat Style Center as an apprentice designer, called by Dante Giacosa. In 1959 Nuccio Bertone entrusted the twenty-one year old designer with the responsibility of managing the Style Center of his Carrozzeria. After 5 years he moved on to direct the Style and Project Center of Ghia and on 13 February 1968 he founded Italdesign with Aldo Mantovani, an independent company conceived with an innovative formula to offer world-wide manufacturers creativity, engineering and production start-up services. . With this brand he designed over 200 models, which went into production for a total of approximately 50 million cars in circulation. The Volkswagen cars of the 1970s (Golf, Scirocco and Passat) bear his signature. For the Fiat Group he created the Lancia Delta, Thema, and Prisma and the Fiat Panda, Uno, Croma, Punto. Followed by the Maserati Coupé and Spyder, the new Croma, the Grande Punto, the Fiat Sedici and the most recent family of Alfa Romeo models. In 1972 he also founded an industrial design unit - soon structured under the Giugiaro Design brand - to create projects for the most disparate sectors of transport, durable and consumer goods (industrial and commercial vehicles, tractors and agricultural machinery, trains, boats , motorcycles, bicycles, household appliances, furniture and lighting items, watches, cameras, office machines, musical and medical instruments, sports and leisure equipment, food design, graphics, packaging).
