Auction 418 | MODERN & CONTEMPORARY ART Online
Lot 226
The lot comes from the archives of the collaborators of Lodolo Film, a historic company of Italian commercials and animation born in the late 1950s. The Posteros, fictional characters, primitives of the future, were born from the collaboration of Pino Pascali with Lodolo film in 1958 , one year before his graduation from the Academy of Fine Arts in Rome; partnership that lasted until 1967. Sandro Lodolo, owner of the advertising production house, and Pino Pascali, in the role of creative, created countless commercials and advertising cartoons. The Intermezzi that saw the Posteros as protagonists were performed, both in black and white and in color, in 1962 and 1968, the year of Pascali's death, when they were taken up by Lodolo as a study for the characters of a new advertising container of the second. Rai program.
Starting price: € 10,00
Estimate: € 300,00 - 500,00
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